General information about the collection of personal data
Personal data are all data which can be related to you personally, such as for example your form of address (title), your name, your address, your e-mail address, your telephone number, your bank details, your credit-card number, your IP address, etc. Your personal data are collected and processed by us only in accordance with the provisions of the EU General Data Protection Regulation ("GDPR") and other provisions of applicable national data protection law.
Personal data are collected and processed on a regular basis only after you have given your consent or if the processing of such data is permitted by statutory provisions. The following provisions provide you with information about the nature, scope and purpose of the collection and processing of your personal data.
In the event that for individual functions of our offer and/or our services we have recourse to commissioned service providers or use your data for promotional or analysis purposes, we additionally provide you with detailed information below about the relevant procedures. At this point we also inform you about the defined criteria and the storage period. We also inform you about your rights regarding each instance of data processing.
- Name and address of the controller (CASIO)
The controller responsible for data protection law as contemplated by the GDPR and all other applicable provisions of EU data protection law is CASIO ("Controller"). If you have any questions, suggestions or criticisms relating to our website's data protection, please contact:
CASIO Europe GmbH
Tel.: +49 (0)40-528 65-0
- Contact information of the data protection officer
Any person affected can at any time also contact our data protection officer directly if they have questions and suggestions relating to data protection. The data protection officer can be contacted at:
CASIO Europe GmbH
Data Protection Officer
Telephone: +49 (0)40-528 65-0
- Name and address of the controller (CASIO)
- Notes on lawfulness and period of storage
- Lawfulness of the processing of personal data
If we obtain your consent for the processing operations of personal data, Article 6 (1) a) GDPR is the legal basis for the processing of personal data.
With regard to the processing of personal data which are required to perform a contract with you, Article 6 (1) b) GDPR is the relevant legal basis. This also applies to processing operations which already become relevant precontractually.
If processing of your personal data is required to fulfil one of our legal obligations, Article 6 (1) c) GDPR serves as the legal basis.
In the event that vital interests on your part or in the case of another natural person are interfered with which make a processing of personal data necessary, Article 6 (1) d) GDPR serves as the legal basis for this processing.
If processing is required to protect a legitimate interest of our company or of a third party and your interests, fundamental rights and fundamental freedoms do not override our legitimate interest, Article 6 (1) f) GDPR serves as the legal basis for processing.
We do not exercise any automated decision-taking in relation with the processing of personal data through the CASIO website.
- Storage period and erasure of data
The personal data collected, processed and stored by us will essentially only be stored for such time as demanded by the concrete purpose of storage. If the purpose of storage/processing ceases to apply, i.e., when we no longer need to use your personal data to comply with contractual or statutory obligations, your data will be erased or anonymized.
However, the situation may furthermore arise where European regulations, applicable national laws or other regulations (e.g. regulatory obligations) require that the data processed by us be retained for a longer period of time, e.g. statutory retention periods which can result from, e.g. Commercial Code, Tax Code and usually contain retention periods from 6 to 10 years, or if we need it to preserve evidence within the statutes of limitation, which is usually three years but can be up to thirty years. When these retention periods expire, we delete or anonymize your data.
- Lawfulness of the processing of personal data
Insofar as we process your personal data, you are a "data subject" as contemplated by the GDPR. As a data subject, you may have the following rights in respect of CASIO. To exercise your rights please contact us as stated in Section 2.
- Right of access regarding processing
You can within the framework of the statutory provision request from us information as to whether personal data are processed by us. If this is the case, you have the right to request information about the extent of the data processing. The access information includes – inter alia – the purposes of the processing, the categories of personal data concerned, and the recipients or categories of recipients to whom the personal data have been or will be disclosed. You may have the right to obtain a copy of the personal data undergoing processing. However, this is not an absolute right and the interests of other individuals may restrict your right to obtain such copy.
The right of access is limited pursuant to Section 34 FDPA. The right of access does e.g. not apply if the data (a) were recorded only because they may not be erased due to legal or statutory provisions on retention, or (b) only serve the purposes of monitoring data protection or safeguarding data, and providing information would require a disproportionate effort, and appropriate technical and organizational measures make processing for other purposes impossible.
- Right to rectification ("Right to be forgotten")
You may have a right to have your data corrected by CASIO if the processed personal data concerning you are incorrect. Depending on the purposes of the processing, you may have the right to have incomplete personal data completed, including by means of providing a supplementary statement.
- Right to restriction of processing
If the preconditions exist for this, you can request the restriction of the processing of your personal data. In this case, the respective data will be marked and may only be processed by us for certain purposes.
- Right to erasure
Under certain circumstances, you may have the right to obtain from us to erase of personal data concerning you and we may be obliged to erase such personal data. Such right to erasure does pursuant to Section 35 FDPA, for instance, not apply if in the case of a non-automated processing erasure would be impossible or would involve disproportionate effort due to the specific mode of storage and if your interest in erasure can be regarded as minimal. In such case, you may have the right to restriction of processing.
- Right to data portability
Under certain circumstances, you may have the right to receive the personal data concerning you which you have provided to CASIO in a structured, commonly used and machine-readable format. Furthermore, you have the right to communicate these data to another controller without hindrance from CASIO provided the preconditions exist for this.
- Right of access regarding processing
- Right to withdraw your consent under data protection law
If you have consented under data protection law, you can withdraw this at any time for the future. Withdrawal of consent shall not affect the lawfulness of the processing conducted on the basis of the consent up to the point of withdrawal.
- Right to appeal to a supervisory authority
You may appeal to a supervisory authority, in particular in the Member State of your place of residence, your workplace or the place of the suspected infringement if you are of the opinion that the processing of the personal data concerning you infringes the GDPR.
- Visiting our website and generating log files
Our system automatically retrieves data and information from your computer system each time you visit our CASIO website.
The following of your data are collected here:
- Information about your browser type
- Information about your operating system
- Information about your internet service provider
- Your IP address
- Date and time of your visit to our website
- Information about the website from which your system is directed to our website
- Information about the website which is called up by your system via our website.
We have a legitimate interest in collecting and provisionally storing the mentioned data since the provisional storage of the IP address by the system is necessary to enable the website to be delivered to your computer. While you are surfing on our website your IP address may be stored for the duration of the session.
Storage in log files occurs to ensure the functionality of the website. In addition, these data serve to optimise our website and to ensure the security of our IT systems. The log files are not evaluated for marketing purposes. Considering the security and organizational requirements of the processing of data by CASIO, we believe that your interests are appropriately considered and protected.
The data are erased or anonymized so that they can no longer be assigned to you as soon as they are no longer needed for the purpose mentioned here. If the data are stored in log files, they are erased after seven days.
In addition to the data already referred to, different types of cookies are used and stored on your computer while our CASIO website is being used.
Cookies are small text files which are stored on your computer or mobile terminal devices when you visit our CASIO websites. Cookies send us a variety of information.
- Google Analytics
This CASIO website uses Google Analytics, which is a web analytics service. The provider is Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). Google Analytics is used to analyse user behaviour with a view to optimising both our website and our promotions. Google Analytics uses "cookies". The information generated by the cookie about the use of our CASIO website is transmitted to Google servers in the USA and stored there.
Our CASIO website uses Google Analytics with IP anonymisation enabled. This means that your IP address is truncated within Member States of the European Union and within the other states that are contracting parties to the Agreement on the European Economic Area ("EEA"). Only in exceptional cases is the full IP address transmitted to a Google server in the USA and truncated there.
We have concluded a data processing agreement with "standard contractual clauses" with Google." As part of this agreement, Google undertakes to process user data only in accordance with our instructions and in compliance with the EU level of data protection.
Google uses this information on behalf of the CASIO website operator to analyse your use of our online service, to compile reports on website activity for the website operator, and to offer the operator additional services related to website activity and Internet use.
The use of Google Analytics is based on a legitimate interest as defined by Art. 6 Para. 1(a) GDPR, provided that you have given your consent when you visit the CASIO website. You may revoke your consent at any time with effect for the future. We will process your data only for as long as it is necessary for the purpose of data collection (in this case to compile and analyse statistics). The user identifications (e.g. user ID) and data connected to promotional IDs sent by us and by cookies are therefore automatically deleted after 14 months.
- Google Remarketing
The CASIO website uses Google Remarketing functions. These operations work with the cross-device functions of Google AdWords and Google DoubleClick. This service is provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").
If you have given your consent, Google will link your web and app browser history with your Google account. This allows the same personalised advertising messages to be placed on any terminal device on which you log into your Google account.
- Google web fonts
This page uses "web fonts" provided by Google to show fonts in a consistent manner. The Google fonts are installed locally. No connection to Google servers is established.
The CASIO website uses the "Facebook Pixel", which is provided by the Facebook social network operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or, if you are based in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook").
Facebook is certified under the Privacy Shield agreement: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active
Facebook Pixel enables Facebook to identify visitors to our website as target groups for advertisements ("Facebook Ads"). We therefore only use Facebook Pixel to display the Facebook Ads placed by us to users who have also shown an interest in our website or who have certain characteristics (e.g. interest in certain topics or products that are determined by the web pages visited) that we transmit to Facebook (so-called "Custom Audiences"). We also use the Facebook Pixel to ensure that our Facebook ads address the potential interest of users and do not annoy them. We also use Facebook Pixel to understand how effective Facebook advertisements are for statistical and market research purposes by seeing whether users are sent to our website after clicking on our Facebook Ad("Conversion").
Facebook processes data under Facebook's guideline on the use of data. Accordingly, general information on the presentation of Facebook Ads are provided in Facebook's guidelines on the use of data: https://www.facebook.com/policy.php. Special information and details on Facebook Pixel and its functioning can be found in the Facebook help area: https://www.facebook.com/business/help/651294705016616.
Personal data collected by the Facebook Pixel are processed exclusively with your consent (Article 6 (1) a) GDPR).
Processing is lawful in accordance with our legitimate interest in the dissemination of the contents of our website under Article 6 (1) f) GDPR. We will be glad to provide the information on which our balance of interests is based.
- Emarsys services
This CASIO website uses services from Emarsys to analyse and optimise online marketing measures, as well as to personalise and automate our e-mail marketing. The provider of all the Emarsys services is Emarsys eMarketing Systems AG, Hans-Fischer-Straße 10, 80339 Munich, Germany (“Emarsys”).
We have concluded a data processing agreement with Emarsys containing standard contractual clauses, in which Emarsys undertakes to process user data only in accordance with our instructions and to comply with a level of data protection commensurate to that in the EU. By way of example, you can see the obligations Emarsys undertakes in this regard in the data processing agreement on Emarsys’ website at https://help.emarsys.com/hc/de/article_attachments/360006398553/DPA_Deutsch_Emarsys_eMarketing_Systems_AG_M_nchen_1.1.pdf.
Emarsys may share your information internally within the Emarsys group or with third parties. Emarsys states that, in principle, it processes the data solely in the territory of the EU and/or signatories to the Agreement on the European Economic Area (EEA), unless CASIO has permitted processing in a country outside the EU and the EEA.
You can see the subcontractors that are based outside the EU and the EEA and with which Emarsys may share your data in Annex 2 of the data processing agreement, which can be obtained at: https://help.emarsys.com/hc/de/article_attachments/360006398553/DPA_Deutsch_Emarsys_eMarketing_Systems_AG_M_nchen_1.1.pdf.
The Emarsys services used by our CASIO website currently include “Web Extend”, “Predict”, "Web Channel" and the “Automation Center”; you can find more information on them below.
The Web Extend service enables us to create a central database for all our customer contacts and organise them in specific groups. Web Extend also enables us to place cookies and so obtain information on your use of the CASIO website so that we can offer a website that is tailored to you as precisely as possible.
If you have not subscribed to or registered for our CASIO newsletter, all the data on your visit to the CASIO website are collected in anonymised form so as to provide affinity models for products and generic recommendations, such as most-viewed or most-sold products.
If, however, you have subscribed to the newsletter, the data on your visit to the CASIO website are recorded in pseudonymised form on the basis of an ID. However, data is recorded in pseudonymised form only if you explicitly consented to profiling when you subscribed to the newsletter by checking the checkbox below the newsletter. If you have not consented to profiling, you are assigned the attribute “do not track” and no pseudonymised data are recorded.
The following data concerning you are recorded by means of the Web Extend API:
• The operating system
• The referrer URL
• The IP address (encrypted and truncated)
• Your e-mail address (encrypted)
• Session and cookie IDs
If you permit placement of cookies, Web Extend also records the following information on your surfing behaviour:
• IP address
• The browser
• Cookie identifiers
• Pseudonymised identifiers (external IDs or an encrypted e-mail address) for logged-in visitors
• Information on your surfing behaviour
• The ID of items you looked at
Web Extend enriches the existing data in the database with the information recorded on your individual surfing behaviour on our CASIO website by assigning the pseudonymised data to a contact ID and updating the profile for that contact in the Web Extend database. The pseudonymised data are linked to any contact data that may be stored in Web Extend and can be attributed to you only at that point.
The user interactions and data recorded by Web Extend are shared with other Emarsys services. In our case, they include:
• Automation Center
• Web Channel
The use of Web Extend and the services below that interact with Web Extend is justified in accordance with Article 6 (1) Sentence 1 a) GDPR on the basis of your consent. You can revoke your consent at any time with future effect.
The data are stored for as long as required to achieve the purpose for which they have been collected (in this case: customer management, and the creation and analysis of statistics). Emarsys erases your data as soon as we ask Emarsys to erase or return your data. That is the case, for example, if you have revoked your consent by notifying us.
You can deactivate enrichment of the profile created in the Web Extend database by not granting or revoking your consent to placement of marketing cookies in the CASIO cookie banner.
- Creation of extended user profiles with Emarsys
Besides the Web Extend service, we use other services or functionalities from Emarsys that enable us, in cooperation with Web Extend, to create individual extended profiles for users of the CASIO website so that we can provide content that is tailored to you as precisely as possible.
Predict web widget
Predict is an analytics service from Emarsys that is used by our CASIO website. Predict analyses the behaviour data collected by means of Web Extend on the CASIO website in the Web Extend database and uses these data to deliver personalised content on our CASIO website. That enables us to offer you content that matches your interests as closely as possible and to review and optimise our own marketing and customer retention strategies.
The Emarsys Web Channel service enables us to present offers or campaigns tailored individually to you on our CASIO website.
The Automation Center is a service from Emarsys and enables us to create and design, as well as review the efficiency of, e-mail engagement programmes tailored to our customers.
- Web Extend
- Google Analytics
- Newsletter subscription
On the CASIO website you have the opportunity to subscribe to a free newsletter. The data you enter on the input screen when registering for the newsletter are transmitted to us. These are usually:
- Your e-mail address
- Your name
- Your country of origin
- Your date of birth
- Your personal brand preferences
By providing your consent, you agree to CASIO contacting me by email me about CASIO products, competitions and special offers. The CASIO product range includes watches, electronics (e.g. musical instruments, accessories for school and office environments, projectors, point-of-sale devices and portable data-collection devices) and apps.
We use the so-called double opt in procedure for registering for your newsletter. In other words, we send you, after you have registered, an e-mail to the specified e-mail address in which we ask you to confirm that you wish to be sent the newsletter. If you fail to confirm your registration within 24 hours, your information is blocked and automatically erased after one month.
After your confirmation we store your e-mail address and the further details in order to send the newsletter. The legal basis is Article 6 (1) Sentence 1 a) GDPR. We erase your data as soon as you have terminated your subscription to the newsletter or the subscription is terminated.
We also store in each case your used IP addresses and registration and confirmation times. The purpose of the procedure is to verify your registration and if necessary to be able to clear up any possible misuse of your personal data.
The legal basis for this is Article 6, Paragraph 1(f) GDPR.
Processing by Emarsys
Our newsletters are sent by the distribution service provider Emarsys, a newsletter distribution platform provided by Emarsys eMarketing Systems AG, Hans-Fischer-Straße 10, 80339 Munich, Germany ("Emarsys"). We use the services of Emarsys for processing data. For statistical purposes, Emarsys monitors both how many users open our newsletter and which users these are. To enable us to provide you with the most relevant information about CASIO products and CASIO itself, Emarsys also monitors whether you click on any of the links in the newsletter.
The links in the newsletter are associated with your contact ID in the Emarsys Web Extend service. For the purpose of analysing CASIO email campaigns, we make a note of whether you have clicked on any of the links in the newsletter.
Each of our newsletters is sent by our distribution service provider Emarsys and contains a tracking pixel. A tracking pixel is a graphic measuring 1 x 1 pixel that is inserted into the newsletter but is not visible to the average reader. If you or your email client download(s) this graphic, the inserted tracking pixel allows us to check whether you open the newsletter.
If you allow the tracking pixel to be downloaded, the following data is sent to Emarsys:
- Your IP address
- Your email client
- Information about your device
- UTM parameters
Furthermore, the links contained in newsletters sent by our distribution service provider Emarsys also feature UTM parameters. These parameters are part of the Google Analytics web analytics service used by CASIO. More information about Google Analytics can be found here.
- Newsletter subscription
- Creation of personalised user profiles
If you have given your consent, CASIO will use the following personal data to create personalised user profiles:
- Contact details,
- Browser data,
- Brand preferences,
- Clicking behaviour within the newsletter and
- Usage pattern on CASIO web pages and social media channels.
- Sales data (information about products you have added to your basket or have purchased)
- Product servicing and repairs
You are able to obtain services for your CASIO products from us. Please note that our employees or employees of our service partners may have access to the data stored on your device within the scope of performing the supplied services. Data stored on the products you send in will not be processed by CASIO or our service partners.
Disclosure of data to third parties
We will pass on your personal data to service providers, business partners, affiliated companies and other third parties only within the framework of the applicable data protection legislation.
We can disclose personal data to the service providers commissioned by us and place them under an obligation to perform services in our name (order processing). Such service providers can be affiliated companies of CASIO or external service providers. In this respect we comply with the strict applicable national and European data protection provisions. The service providers are subject to our instructions and to strict contractual restrictions with regard to the processing of personal data. In accordance with this, processing is only permitted if it is required to perform the services in our name or to adhere to legal requirements. We establish precisely in advance what rights and obligations our service providers are to have with regard to personal data.
Some recipients of your personal Data are located in another country for which the European Commission has not issued a decision that this country ensures an adequate level of data protection, namely: The U.S. By way of entering into appropriate data transfer agreements based on Standard Contractual Clauses (2010/87/EU and/or 2004/915/EC) as referred to in Art. 46 (2) GDPR or other adequate means, which are accessible via the contact details of the data protection office above we have established that all other recipients located outside the EEA will provide an adequate level of data protection for the personal Data and that appropriate technical and organizational security measures are in place to protect personal Data against accidental or unlawful destruction, accidental loss or alteration, unauthorized disclosure or access, and against all other unlawful forms of processing. Any onward transfer (including our affiliates outside the EEA) is subject to appropriate onward transfer requirements as required by applicable law.
We can disclose personal data to a third party if we are obliged to do so on account of a law or legal proceedings or in order to deliver and manage our products and services. We may furthermore be obliged to give information to a law enforcement agency or to another authority. If it is necessary to pass on information for cooperation and consequently for the provision of services by CASIO to you or you consented , we are also authorised to disclose data. Also, when company audits are due, a disclosure may be lawful.
- Web hosting
Our website and consequently also your user account are hosted by an external service provider. Further information about our service provider can be found here: https://www.casio-europe.com/euro/provider/
Our service provider may only access your data within the framework of our instructions (order processing). Our service provider also takes strict technical measures to protect your personal data. Our service provider will not pass on your personal data to third parties except where it is necessary to pass them on to render the agreed services or our service provider is obliged to do so to comply with the law or a valid and mandatory instruction of a government or regulatory agency. The data transmitted for this purpose are restricted to the necessary minimum. Our service provider stores all information exclusively on servers in Germany.
Our service provider is subject to our instructions and to strict contractual restrictions with regard to the processing of personal data. In accordance with this, processing is only permitted if it is necessary to perform the services in our name or to adhere to legal requirements. We establish precisely in advance what rights and obligations our service provider is to have with regard to personal data.
The legal basis for the processing of data is Article 6 (1) f) GDPR. The purpose of the data processing is for our service provider to offer us the opportunity to use its servers. Our service provider stores your data only for such time as is required to fulfil the above-mentioned purpose. We provide you with further information on the balancing test upon request.
- Database maintenance
We work together with external service providers for application development and database maintenance. Further information about our service provider can be found here: https://www.casio-europe.com/euro/provider/
The service providers may only access your data within the framework of our instructions (order processing). Our service providers also take strict technical measures to protect your personal data. Our service providers will not pass on your personal data to third parties except where it is necessary to pass them on to render the agreed service or our service providers are obliged to do so to comply with the law or a valid and mandatory instruction of a government or regulatory agency. The data transmitted for this purpose are restricted to the necessary minimum.
Our service providers are subject to our instructions and to strict contractual restrictions with regard to the processing of personal data. In accordance with this, processing is only permitted if it is necessary to perform the services in our name or to adhere to legal requirements. We establish precisely in advance what rights and obligations our service providers are to have with regard to personal data.
The legal basis for the processing of data is Article 6 (1) f) GDPR. The purpose of the data processing is for our service providers to maintain our databases for us. Our service providers store your data only for such time as is required to fulfil the above-mentioned purpose. We provide you with further information on the balancing test upon request.
- Security standards
CASIO has implemented appropriate physical, technical and administrative security standards to protect personal data against loss, misuse, modification or destruction. Our service providers are contractually obligated to preserve the confidentiality of personal data. In addition, they may not use the data for purposes that have not been approved by us.
- Changes to this policy